In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and various other facts concerning contemporary B2B advertising. We go over exactly how the acquiring trip is currently entirely fragmented as well as the manner in which community building can help marketing professionals take … Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented as well as the manner in which area structure can aid marketing experts take back control … Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other facts regarding modern B2B advertising and marketing. We discuss just how the buying journey is now entirely fragmented and also the way that neighborhood structure can assist marketing professionals retake contr… Read More